User Personas

Provides the profile of a product's typical customer

NFT Artwork Collector

Main Motivation: To showcase the artwork, inspect and appreciate the details of art.

Other Motivation: To verify the authenticity and view traits.


  • Finding authenticity, ownership and any transaction information about specific artwork.

  • Providing a semantic interpretation about the artwork. It helps in displaying the artwork by using filters such as file type, metadata that helps to find the collectable tickets.

  • Sharing artwork to social media with proper rendering.

NFT Artist

Main Motivation: To showcase their own artwork and an option to see the transaction done for their own artwork.

Other Motivation: Find out who's buying and who is appreciating their artwork.


  • Using standard Audits to verify the NFT formatting.

  • Monitor and track demand for their artwork.

  • Providing detailed information about transaction, owner information about artwork

Out-of-scope Concerns (Not for "Explorer"):

  • Artwork creation and publication tool suite

NFT Investor

Main Motivation: Visibility to monitor the recent transactions and notification about the high value tickets.

Other Motivation: To view their own collection in the form of a Portfolio and an option to check on the popular artist & artwork.


  • Appealing template to showcase their own collections along with their values.

  • Providing detailed layout to have a glimpse about active buyers, high value transactions, popular categories(artist/artwork), cost, bids, and asks.

  • Likely also a desktop user (for more detailed interface).

5050 NFT Lottery User

Main Motivation: Identifying the winners and to verify the authenticity of the lottery.

Other Motivation: To learn the souvenir value of tickets


  • Creating an option to learn about the winners, participants, lottery end dates and conditions applied in buying tickets.

  • Robust feature-set to check the authenticity of the ticket.

  • The method in which the souvenir value is measured. It can be based on artwork in the ticket which is necessary for other buyer.

Concert Goer

Main Motivation: Finding their ticket for the event and verify its authenticity.

Other Motivation: Check for the issuer details and also to find out the souvenir value for their tickets


  • Robust feature-set to find their event ticket, check the issuer details and event information.

  • Detailed view to display the event website link, along with other event information which should include show time, organizer, ticket price, etc.

  • Using a unique filter to find the souvenir value of the ticket.

Event Manager

Main Motivation: To check on the tickets created for all events and to monitor the secondary market activity

Other Motivation: Collect information about the sold/unsold tickets.


  • Robust feature set to monitor the secondary market activity.

  • Using filter to check the tickets created for each events and also to find out the sold/unsold tickets per event.

Out-of-scope Concerns (Not for "Explorer"):

  • Tools for deploying and managing event tickets

NFT Mobile/Tablet User (Any Persona)

Main Motivation: Expecting a simple page layout and easy share control.

Other Motivation: Representation of artwork details.


  • Framing a separate template for Mobile/Tablet user to be simple.

  • Identical format to display the details of artwork.

  • Disable right click to have easy share control.

NFT Desktop User (Any Persona)

Main Motivation: To view a detailed representation of any artwork, event details.

Other Motivation: To have easy navigation control


  • Create distinct template to showcase detailed artwork collection.

  • Providing easy navigation to check all the available option about the artwork as well as the tickets.

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